Eat Fresh with Aldi and Team GB

A christmas campaign

How does a Christmas advert get made? Look behind the scenes at Aldi's Christmas advert and create your own campaign.

This presentation for ages 11–14 challenges students to create a persuasive advertising campaign. It looks at the skills and roles needed to create an Aldi Christmas campaign and then asks students to develop their own advert to persuade others to either attend a school Christmas/celebration event or stay active, and eat well, over the holidays. 

Share to win

  • Tell us how your school is using our resources or eating fresh this winter.
  • Submit a showcase on the community page or share a photo on social media, tagging @AldiUK, @TeamGB and @ParalympicsGB and using #GetSetEatFresh.
  • Share your story by 29 December 2024 for the chance to win a Kevin and friends plushie.
  • View the full giveaway terms and conditions. 

Key learnings

  • Listing key persuasive and creative techniques that help create an effective advertising campaign.
  • Naming different skills and careers linked to creating an advertising campaign.
  • Identifying and analysing a target audience, objective and platform for a campaign
  • How to create your own persuasive advertising campaign.

Film discussion points

Watch Aldi's Christmas advert and ask students to think about the following questions.

  • What did you like about the advert?
  • How did the advert make you feel? Why?
  • Who do you think is the target audience? Why?
  • How does the advert appeal to its target audience?

 

Activity ideas

A Christmas Campaign

  • Use the Christmas Campaign presentation to explore Aldi's Christmas advert and guide students in creating their own campaign.
  • Discuss examples of Christmas adverts and watch the Aldi Christmas advert.
  • Explore the purpose and features of a Christmas campaign. 
  • Investigate the key roles and skills involved in the making of Kevin the Carrot. 
  • Ask students to develop their own Christmas or celebratory advert to persuade others to either attend a school Christmas/celebration event or stay active, and eat well, over the holidays.

Advert Brief

  • Use this activity sheet to help students analyse their chosen brief.

Advert Planning

  • Use this activity sheet to support students in planning their advert. 

Remember to share your work as a showcase on the community page or share a photo on social media, tagging @AldiUK, @TeamGB and @ParalympicsGB and using #GetSetEatFresh by 29 December for the chance to win an exclusive limited-edition Kevin the Carrot soft toy!

View the full giveaway terms and conditions.

Student Resources

A Christmas Campaign

Explore the makings of a Christmas advert and create your own marketing campaign.

Resource type: Presentation

Learning focus: Writing to persuade, advertising platforms and techniques, healthy lifestyles, careers and skills

Recommended age group: 11–14

Advert Brief and Planning Sheets

Students can use these activity sheets to analyse their brief and plan their ad.

Resource type: Activity sheet

Learning focus: Writing to persuade, advertising platforms and techniques, healthy lifestyles, careers and skills

Recommended age group: 11–14

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